Signs of quality and brands

Because the SIQO and collective brands can play a key role in the development of the industry and the structuring of the players, their implementation requires a major mobilization effort with the creation of added value at stake.
Soliance Alimentaire thus provides its expertise to project leaders, from the choice of the collective approach to be implemented to the accompaniment of the certification.

We propose two offers to enhance your product:

1. Support for the emergence of a collective project to promote a product
2. Conduct an analysis of your existing quality chain and reposition its strategy

1. Support for the emergence of a collective project to promote a product. This accompaniment includes :
   • Mobilization of economic and territorial operators around the project
   • Analysis of existing practices and characteristics of the product to be valorized
   • Market analysis and definition of a sales and marketing strategy
   • Elaboration of the specifications and its validation with the competent authorities
   • Mobilization of downstream actors: the most important point for the success of the project (#logiquefilière)
   • Definition of governance
   • Operational support: development of communication tools, creation of the website, development of the control plan, creation of an association, registration of the brand, etc.
   • Accompaniment to certification

   This proposal is intended for producer groups and public institutions wishing to support their local sectors (e.g. Regional Natural Park)

2. Conducting an analysis of your existing quality chain and repositioning its strategy. This support includes :

• Market analysis and definition of a sales and marketing strategy
• Listening to stakeholders and potential actors
• Competitive analysis
• Consultation and decision support.

This offer is intended for producer groups, defense and management organizations (ODG), public institutions linked to the industry (e.g. FranceAgriMer)