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Signs of quality and brands

Promote your emblematic product through a collective brand, a label, a sign of quality

Nurturing the vision

We help you to promote your emblematic product through a collective brand, a label or a sign of quality.

Because the SIQO and collective brands can play a key role in the development of the industry and the structuring of the players, their implementation requires a major mobilization effort with the creation of added value at stake.
Soliance Alimentaire thus provides its expertise to project leaders, from the choice of the collective approach to be implemented to the accompaniment of the certification.

We propose two offers to enhance your product:

  1. Support for the emergence of a collective project to promote a product
  2. Conduct an analysis of your existing quality chain and reposition its strategy


Cultivating action

  1. Support for the emergence of a collective project to promote a product. This accompaniment includes :
    • Mobilization of economic and territorial operators around the project
    • Analysis of existing practices and characteristics of the product to be valorized
    • Market analysis and definition of a sales and marketing strategy
    • Elaboration of the specifications and its validation with the competent authorities
    • Mobilization of downstream actors: the most important point for the success of the project (#logiquefilière)
    • Definition of governance
    • Operational support: development of communication tools, creation of the website, development of the control plan, creation of an association, registration of the brand, etc.
    • Accompaniment to certification

    This proposal is intended for producer groups and public institutions wishing to support their local sectors (e.g. Regional Natural Park)

  2. Conducting an analysis of your existing quality chain and repositioning its strategy. This support includes :
  • Market analysis and definition of a sales and marketing strategy
  • Listening to stakeholders and potential actors
  • Competitive analysis
  • Consultation and decision support.

This offer is intended for producer groups, defense and management organizations (ODG), public institutions linked to the industry (e.g. FranceAgriMer)

See all our offers

Transformation tools

Whether they are supported by the public authorities within the framework of a policy of support to the structuring of the...

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International sourcing and certification

To meet the expectations of origin, sustainable practices and naturalness of consumers, we have developed a...

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Wholesale markets

Emerging and developing countries are facing a major challenge at the crossroads of growth and development...

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Signs of quality and brands

We help you to promote your emblematic product...

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Agri-food infrastructures

Feasibility studies and operational deployment

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Territorial food systems

Regulations, consumer expectations and agricultural practices are all driving changes in food systems...

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Public Policy

Public action must be evaluated to know if it has achieved its objectives, if it has been effective, and if it has...

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Collective structure

Because public financing methods are changing and value chains are mutating, the collective structures of economically oriented sectors are becoming more and more important.

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Innovation and Entrepreneurship

Innovation is at the heart of the reinvention of companies, of their ability to generate value.

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Human Capital

The human dynamic is at the heart of the success of the transformations...

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Operational efficiency

Companies are forced to adapt, to act faster and more efficiently. This translates into...

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Study and development of sectors

Create differentiated short channels...

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strategic committee fruits AURA.jpg
G. Chavas, President of the AURA Fruit Strategic Committee

AURA Strategic Fruit Committee

logo chamber agriculture cher
B. Guerre, Director of the CA du Cher (in 2018)

Chamber of Agriculture of Cher

network les bergers logo
C. Jaffres, President of "Réseau les Bergers

Shepherds Network

Project manager of a PETR


Interprofession of Gruyère PDO
P. Bardet, Director of the PDO Gruyere Interprofession

Interprofession of Gruyère

Dr. M. F. Masson


O. Rey


B. Canivet


The orchards of Anjou
J. Malagié

Les Vergers d'Anjou

Country of Sarrebourg
N. Villemin

PETR - Pays de Sarrebourg