Issue: Interfel and FranceAgriMer have initiated a study on the market of fruits and vegetables with negative claims on pesticide residues.
The aim is to analyze the market trends and the strategies of the operators of the sector and to study the purchasing behavior of consumers.
Result: The study allowed us to:
- Analyze the market trends
- Study the dynamics and positions of the operators in the sector
- Characterize the target consumers
- Conduct a consumer survey
- Study the consumers' willingness to pay
Period: 2021
