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Swiss Gruyere

Supporting the industry in its 10-year forecast - Interprofession du Gruyère en Suisse

Challenge: Through in-depth fieldwork, establish a diagnosis of the strengths and weaknesses as perceived by the players in the field: breeders, dairies, cheese makers. Support the management bodies in establishing a strategic project and renewed operating methods to meet the challenges of the future in 20 years and to integrate the expectations of the field.

Identify the issues at stake in 10 years in order to maintain the creation of value at each level of the industry; bring the colleges back together on the fundamentals of the industry project.

Result: A role of revealing and mediating between the field and the bodies of the interprofession.

A convergence of the 3 colleges on a strategic roadmap.

Period: 2021